Cluetrain Manifesto

Cluetrain Manifesto

Details Book

  • Autor: Rick Levine
  • Editor: Basic Books
  • Relaese Date: 21 April 2011
  • ISBN: 0465024092
  • Format Book: PDF, Epub, DOCx, TXT
  • Number of page: 320 pages
  • File Size: 57MB
  • Rating:


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Description Cluetrain Manifesto de Rick Levine:

Ten years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact. Rick Levine is the founder of Seth Ellis Chocolatier. He was previously Web Architect for Sun Microsystems Java Software group.Christopher Locke blogs Mystic Bourgeoisie and Entropy Gradient Reversals from Boulder, Colorado.Doc Searls is Senior Editor of "Linux Journal," and a fellow at Harvard s Berkman Center for Internet

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